Our story
IT STARTED WITH A PAIR OF LOCS
Cocobbrand began in 2020 during the COVID-19 lockdown. Our founder had wanted locs extensions for years but couldn’t afford them. One day, while scrolling through Instagram, she came across someone making their own locs extensions. A simple thought crossed her mind: “If they can make theirs, why can’t I make mine?” She bought the materials, went home, and got to work. The first attempt failed. Then the second. Then the third. And then another. What seemed like another failed experiment became something much deeper. After carrying the weight of many disappointments in other areas of life, this felt like one failure too many. She remembers dropping the unfinished locs on the floor, walking into her room, crying, and praying one simple prayer: “God, please let this work.” She got up, picked the fibres back up, and tried one more time. This time, everything came together. The plan was never to start a business. She simply wanted a pair of locs for herself. A few weeks later, after completing her own set, another thought appeared. “What if I made these for someone else?” That single question became the beginning of COCOBBRAND.
ABOUT COCOBBRAND
COCOBBRAND is building the next generation of beauty for women with things to build.
Women building businesses, leading teams, creating, working, raising families, chasing ideas and making things happen.
We believe your beauty routine should fit into your life — not require your life to fit around it.
That means creating products and experiences that respect your time without asking you to compromise on quality, beauty or how you want to show up.
Hair is where we’re starting.
But we’re building much more from here.
What began in 2020 as one woman’s determination to create something for herself is becoming a beauty company built around a simple idea:
Your time matters. Your life is bigger than your beauty routine.
And beauty should make room for both. —————
WHY WE EXIST
At the heart of COCOBBRAND is still the woman.
We believe beauty should never require a woman to become someone else.
Self-expression is personal. It is the freedom to reveal more of who you already are — not to perform an identity, chase a standard or become a copy of someone else.
We don’t believe hair defines a woman.
We believe it gives her another way to express herself.
That belief remains at the centre of what we create.
But how we serve her is evolving.
We’re building beauty around the reality of her life — her time, her ambitions, her standards and the many things competing for her attention.
Because the woman we’re building for deserves to feel put together without having to put everything else on hold.
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OUR CRAFT
We care about the details.
The texture. The finish. The weight. The way it sits. The way it wears. The thought behind every piece.
From our signature handcrafted loc extensions to the collections we create and curate, everything is made or selected with a clear standard for quality, beauty and function.
Because looking good should not require you to choose between quality and convenience.
We make things beautifully. We make them thoughtfully. And we make them to fit into the lives of the women wearing them.
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OUR VISION
We’re building the biggest beauty company in Africa.
Not simply by making more products, but by rethinking the way beauty fits into a woman’s life.
We imagine a future where getting beautiful doesn’t have to mean giving up hours, rearranging your schedule or compromising on the result.
Hair is where we’re starting.
From there, we’re building a world of beauty products, services and experiences designed around women who have things to build, places to be and lives that don’t revolve around the salon.
And we still believe in the power of beauty as expression — in the freedom to look like yourself, define your own standards and show up as the woman you choose to be.
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OUR VALUES
TIME: We respect the woman’s time. Beauty should fit into her life, not take it over.
QUALITY: We don’t believe convenience should mean compromise. The result still has to be excellent.
CRAFT: We care about how things are made — the details, the finish and the thought behind every piece.
ORIGINALITY: We create for women who know themselves. We believe beauty should make room for individuality, not imitation.
INTENTION: Everything we create should have a reason to exist and a purpose in the life of the woman using it.